Online Salon Marketing and Advertising is a No Brainer for Salon Suites, Lofts, Sola and Booth Rental OwnersRead Now
The Salon Suite and Booth Rental business is Booming! More and more Hair Stylist, Hairdressers, Beauticians, Barbers, Make Up Artist, Nail Technicians, Massage Therapist, and even Estheticians are becoming self employed and are moving into Salon Suites, Studios, and Lofts all over the United States.
Companies like Salon Lofts, Sola Salon, Phenix Salon Suites, My Salon Suite and Salon Plaza that is owned by the Ratner Companies that also owns Hair Cuttery has took notice and have been starting Salon Suite businesses all over the United States. If you haven’t notice one of them yet you should soon or your town just may be too small. So feeling the trend growing and shifting in Salon Industry towards the growth of Independent Salon Owners. I decided to give my best salon marketing strategy to salon owners all over the United States.
Get a Salon Website that is optimized by an expert. This can be your business life line and main source of clientele without the need for a storefront or walk in clients. Just a website alone can take a few months to start paying off though, so proceed with the other Salon Advertising Tips to follow while getting an optimize website working for you.
Once done correct you should get free client leads generated by your optimize website. Its possible you will need to retain a webmaster because like a car your website needs to be tune up or Google will drop you so far down in rankings that the only person will find you is only the people you tell your website address to personally.
This is an example of just having a website without it being optimize. It doesn’t help very much if you manually have to tell everyone how to find your salon business and basically a lot of Website Business Owners of all kinds dreams get crushed and they fail. This is a vital piece of a business and all marketers knows an Optimize website can make a business alone without a storefront. (I can testify to that) This can become costly but done right will no doubt pay off by far what you put into it.
Sometimes the Website designer will offer the Salon Online Advertising services with your website optimization starting off slowly or not at all until Google and other search engines index your website. This is how my salon business was started and grew.
With the help of the website I generated $310,000 in sales in just 9 months within the first year in business after upgrading from a Salon Suite Rental. Without a website this would have not been possible but there were a combination of things that you will have to use that you will read later Getting a website design by an expert can cost a bit of money but overall it is a good investment.
If done right it will no doubt pay for itself many times over. A Hair Salon Optimize Website + Hair Salon Online Ads + Hair Salon Online Directory Listings can dramatically support a newly Licensed Hair Stylists starting out with no clientele working for herself starting day one paying $250 salon suite rental or more depending on the hair stylist advertising budget starting out around $100 a week with Salon Online Advertising alone.
Website with the Combination of Online Ads and Online Directories Listings is the only time I will endorse to a newly fresh out of Cosmetology School, Hair Stylist to be able to become Self Employed as a Booth or Salon Suite Renter paying around $250 - $300 a week without first establishing herself first with clientele of her own coming in.
Create Salon Online Ads that we just talked about. This is very effective. You place an Ad online selling your services. The customer or lead will come search for your services under hair salon. When that happens your Online Salon AD will appear where the Lead is able to click for more information or make a phone call to your salon in most cases to book an appointment. My recommendation is to outsource and hire an expert.
“Time is Money and Money is Time Salon Suite Pal Blog Post” and you also went to school to be a hair stylist not a Salon Marketer.
Get Listed In Salon Directories. Once you have a legitimate business location get listed in free business salon directories such as Yelp or Google Places. (This can be done yourself however Experts know the tricks of the trades to optimize this type of services for better results for your business to show up near if not the top of organically (meaning without Paying for Advertising)
Hiring an expert may help boost your business to the top in your local area, and that does matter because most consumers will start calling from the top on down not making it pass the top three salon listing in most cases.
Provide Good Customer Service and Salon Skills: Now that you might of spent some money to get the client. You now have to have the skills to do the job well with being able to provide good customer service. That means being a professional at all times.
If you can do that, then you leave your customer know better option but to come back. Once you invest in paid salon marketing or other advertising services. Your job is to retain each client. That is where the money you spent that you thought was gone forever return back into your bank account and more. This is called Return On Your Investment or (ROI).
Remember if you done your job well. That one client that may have cost you fifty dollars to obtain may be able to generated you thousands of dollars in return through out your Hair Stylist Career. Lets just say this again in a different way (hypothetically speaking) because its that much important, but very much possible.
A listing services fee of just $50 can bring back a return of $20,000 if you had a loyal client that spent $1000 a year in salon services coming to your hair salon business for the next twenty years. Wow! Now Ready for the Bonus? How many referrals you think she might of sent you? Now add the referrals twenty yearly estimated of their own spending to the to the $20,000 your have from just that one $50 loyal customer.
Now I hope you understand why it is important to invest in your salon business. Its the building foundation for most successful business. The first year a new salon business should do some heavy spending on salon advertising to then be able to coast later down the road. There is no better time to do Salon Advertising. Why wait. If you have the money use it. Waiting could cause a salon business to go out of business before they can get even get chance.
My advice. For an Independent Salon Suite Owners. The risk is low and the reward is high for any Salon Business Owner or any Business Owner of all kinds to do Online Ads, but its a No Brainer for business that will benefit on their Return on Investment (ROI) by residual income generated by clients returning over and over again for the long term with just one salon services paying back the cost of acquiring them.
The quickest and easiest way to go your salon business moving is investing in Salon Online Advertising. About $100 a week should do well. Its the best and most important investment you can make. Besides your educations no business can succeed without enough supply of customers.
The best salon business advice I had received before I got started with my Salon Suite Rental Hair Salon business I invested in that grew to a big storefront hair salon a year and half later was “You got to Promote, Promote, and Promote” from Dr. Drake CEO of Drake Places Unisex Salon Suites Maryland.
Treat every client like a thousand dollar client. You heard this saying first from Salon Suite Pal remember that. Why think this way? Because happy clients can spend $1000 or more in services each year. So if you do a great job and treat every client like a $1000 client. You just need about fifty to reach America’s House Hold average income of $ 51, 939. This can be done very easily and quickly with my above salon marketing techniques.
Ask For Referrals: Once a professional business relationship has been establish with your client, ask for referrals and award your customer when do. The icebreaker should had been broked by now. Don’t be afraid it a happy client. He or She did come back. Right?