You may already seen it on TV or Internet and some may had experienced and tried working with a Salon Website Builder that allows you to create your own Salon Web Design yourself.
How did that go? If it went well we are happy for you, and also believe that you are the one percent of the population that knows how to do optimization, but for most people this is where they had been misled by the media that having a Website will create success for their business and will allow them to start. In most cases if your Beauty Salon Website Design isn't optimize, dreams can be ruin and businesses can fail.
To give your business a fair chance to succeed. You will have to have a good Online Internet Business Presence. Just look around the Internet. Every major successful business have one. Why not you? A business have to start somewhere, so if you own a Spa Business. You should most certainly have a Spa Website Design.
What Website Builder Companies do not tell you is that by creating your own website does not make your website discoverable by Search Engines if it isn't optimize. If your salon template website isn't optimize your website will be limited to almost useless, and if the Search Engines aren't able to find you, customers that are searching for your business services will not find you as well. Your Hair Stylist website template is only useful to the people you send to it.
Stock Websites coming from website builders does not come optimize. It may come setup to be optimize but not optimize. An Optimize Website allows new customers to find you with little to almost no effort from you to inquire them by using a good automated advertising plan. The cost is very low considering the fact that a client can become a long term client that can generate for your business tens of thousands of dollars over the years. Just look at the Stylist photo below for a real life example. As a bonus happy clients send referrals to your business that generates more referrals.
It Is a Reason Why Most Hair Stylist Make Around $25,000 A Year And The Successful Stylists Makes A Six Figure SalaryRead Now
WITHOUT CUSTOMERS YOU HAVE NO BUSINESS. AFTER YOUR EDUCATION. A SEARCH ENGINE FRIENDLY WEBSITE IS THE NEXT BEST THING TO HAVE. IT COMES BEFORE RENTING A SUITE OR BOOTH TO WORK IN AND YOU SHOULD EVEN GET IT AS SOON AS YOU START YOUR FIRST COMMISSION HAIR SALON JOB COMING STRAIGHT OUT OF YOUR COSMETOLOGY SCHOOL.
IT WILL ALLOW YOU TO QUICKLY BUILD YOUR OWN CLIENTELE TO THEN LEAVE TO OPEN AND START YOUR OWN SALON BUSINESS. THEN YOU WILL GET PAID 100% OF YOUR PROVIDED SALON SERVICES THAT YOU DESERVE. A SEARCH ENGINE FRIENDLY OPTIMIZE WEBSITE SHOULD PROVIDE YOU WITH BUSINESS SECURITY (CLIENTELE LEADS)BY SENDING YOU CLIENTELE LEADS.
THIS IS WHY PAL IS PART OF OUR NAME. EVERY SALON PROFESSIONAL SHOULD HAVE THEIR OWN WEBSITE AND WE MAKE IT EASY FOR YOU TO QUICKLY GET ONE THAT IS SEARCH ENGINE FRIENDLY AND PRE-BUILT, MANAGED, HOSTED BY A PROVEN SALON MARKETING COMPANY. YOU WILL BE ABLE TO EASILY MAKE UPDATED EDITS TO YOUR RENTED WEBSITE.
OUR SERVICES PROMOTES YOUR SALON BUSINESS GROWTH, SUCCESS, & WEALTH. WHAT SUCCESSFUL BUSINESS YOU KNOW OF THAT DOESN'T HAVE A SEARCH ENGINE FRIENDLY WEBSITE?
START CONTROLLING YOUR OWN DESTINY AND BUILD YOUR OWN CLIENTELE WITHOUT THE NEED TO DEPEND ON COMMISSION SALONS THAT TAKES AWAY 50% OR MORE FROM YOUR SALARY.
50% IS THE DIFFERENCE BETWEEN A STYLIST MAKING $25,000 A YEAR WORKING AS A COMMISSION STYLIST OR A STYLIST MAKING $50,000 A YEAR AS A SELF EMPLOYED HAIR SALON SUITE OWNER THAT NOT ONLY MAKE 100% OF THEIR COMMISSION BUT WILL HAVE THE FREEDOM TO WORK BY APPOINTMENTS ONLY ALLOWING MORE TIME FOR FRIENDS AND FAMILY PROMOTING A MORE HEALTHIER LIFESTYLE.
THESE TYPE OF SUCCESSFUL STYLISTS UNDERSTAND THAT YOU HAVE TO PROMOTE AND THE BEST WAY TO PROMOTE IS TO DO WHAT EVERY SUCCESSFUL BUSINESS DO. THAT IS HAVE A SEARCH ENGINE FRIENDLY WEBSITE THAT ALLOW CUSTOMERS TO FIND THEIR BUSINESS ONLINE.
THE TRUTH IS THAT MANY STYLIST THAT MAKES AROUND THE $25,000 A YEAR SALARY LOSE INTEREST AT SOME POINT AND LOOK FOR OTHER JOB OPPORTUNITIES BECAUSE $25,000 A YEAR IS NOT A LOT OF MONEY WHEN TAKING CARE OF A GROWING FAMILY.
HAIR STYLISTS THAT MAKES NEAR THE $50,000 RANGE TENDS TO MAKE A CAREER OUT OF IT BECAUSE IT IS A DECENT SALARY. THESE ARE THE STYLIST THAT ARE MORE LIKELY TO OPEN AND START THEIR OWN HAIR SALON BUSINESS THAT CAN BOOST THEIR SALARY INTO THE SIX FIGURES.
THESE STYLIST ARE GOOD AT WHAT THEY DO AND MORE LIKELY HAVE A SEARCH ENGINE FRIENDLY WEBSITE THAT KEEPS THEM BOOKED. THEY ARE ALSO MORE LIKELY THE HAIR STYLIST THAT YOU MAY WORK FOR IN THEIR COMMISSION HAIR SALON.
Sorry for the all CAPS. This was originally designed for a webpage not our blog.
So you want to start a Successful Hair Salon Business? Will it be a large storefront business that requires a large lease agreement and commitment, or a small private salon suite that is less risky?
The first step in opening up a successful salon starts with you literally. You probably think this already, but first you have to give this some serious thought. Could your business survive if you had no hair stylists working for you as commission employees or booth or suite renters paying you weekly rent?
Will you be able to pay your monthly rent and utilities yourself? If you said yes then your worse case scenario is answered if you had to do it on your own. All profits after that is a bonus and a good outlook on your success. If you said no then you should look into partnering up with someone that gives you the best chance for success. The larger the commitment and rent the bigger the risk you have.
Always think and start small in this business and then grow as you go. With this mentality you increase your chances for success. Assuming you have enough clientele built up that you are confident enough you can pay your bills. If not you should build clientele up before you take the risk.
I always preach that today you should have an online professional business presences. It is no secret. Most successful business have them. Invest in a search engine optimize Hair Salon Website and Listing because simply this is how people find your business. Professional done is the key. Many Hair Stylist have tried and failed to create a website that can be found by customers.
Your salon website and listing investment done correctly pays for itself thousands times over throughout your entire Cosmetologist Career. With little upkeep clients can find your hair salon business by you having a professional hair salon online website and listing. Hair Stylists that usually don't promote themselves well enough can find themselves out of a Cosmetologist Career seeking a new job or career.
Once you establish a large clientele list that is steady growing each day by your professional online salon website and presences. You will have more options and business security that will allow you to either rent that private salon suite working alone, or maybe lease a larger storefront that will allow you to hire Commission Hair Stylists working for you generating you a higher Cosmetologist Salary most likely as a Hair Salon Owner that is making a salary six figure or more salary driven by a Professional Online Salon Business Presences.
Well I won't spend no time explaining how to have an average Cosmetology Career, just do the opposite. My definition of having a successful Cosmetology Career is this.
Independence or Self Employed Cosmetologist Career. This simply means you work for yourself. When you work for yourself you get to control of everything. This means you control your own schedule and charge your own prices. You only work when you have work and no sitting in a hair salon making and average of 50 percent commission waiting on clients and not getting paid if there is none while waiting.
When you work for yourself as a Cosmetologist you get full payment of 100 percent. Yes you will have expenses like your Salon Suite, Lofts, Sola, Studio, Plaza or Booth weekly rent that you should be able to make in one working day out the week anywhere from around $200 to $400 weekly salon suite rental fees.
Hair Stylist that I know can do a Full Sewn Hair Weave or Extensions Service that may takes them only two hours or little more can get paid between $200 to $500. So if you are one of those type of Hair Stylists that can do that type of service, then your rent can be paid for the entire week in just two working hours.
Higher Cosmetology Salary is in your control Just Invest More. Today's Cosmetologist do not have to work years in a Commission Hair Salon to build clientele. Having a professional online Internet presence never been so easy. You can have a very successful Cosmetologist career without having a high traffic Hair Salon Storefront with high rent and long Lease Agreements like the olden days.
You just have to rent a Salon Suite, Loft, or Sola, salon suite and invest in a Professional Website that will send you clients though out your entire Cosmetology Career for free with little website upkeep. Today your website acts as your high traffic storefront without the high cost rent and long term lease agreement. You will only have to pay small website monthly hosting fees usually between $8 to $25 a month after the cost of your website being purchase which can cost over a $1000 but if done right well worth it.
Having a Hair Salon Website can also give you the option to pay for Salon Online Ads. This service can be used while you are waiting for the search engines to index your Hair Salon Website so customers can find it. Using this method along with your website you can invest as much as you want and see good results on building your clientele list.
It can get to the point where you can make as much money as the hours you can work. If need you can hire and become a boss, but that will add on the stress as becoming an employer but it will be a good problem to have if the Cosmetologist wants a higher salary by opening up a larger Hair Salon and becoming an employer.
Having a successful high paying Cosmetologist Career is really easy to do now days. Just be good at what you do. Provide good customer service be professional. Control your own hours, and money but just don't forget to invest in your business like having a Hair Salon Website that can work for you though out your Cosmetologist Career that will pay for itself many times over. Remember no one needs a Hair Salon storefront anymore. A good Hair Salon Website is all you need to have to have a successful high salary Cosmetology Career.
There is nothing more important to a hair stylist than their Cosmetology School Education. It will be the Cosmetologist biggest investment and without it you can't have a Cosmetologist career. Once your Cosmetology License is obtained, you can now begin your Cosmetology career.
Most new Licensed Cosmetologist will start their career working in a commission hair salon to try to slowly build their clientele up with confidence for some as well. Take home commission for a new Hair Stylist can be 40 percent or lower giving the salon owner their 60 percent more. After awhile most Hair Stylist get fed up with low commissions and become self employed and go rent salon suites, and lofts.
Well after your Cosmetology School there is no other better investment you will find better than I well working Search Engine Optimize Salon Website. A well optimize hair salon website can pay for itself within the first several months and will start building your clientele up for free with on going salon advertisement with maybe small salon website hosting fees per month. Remember without sufficient clients a business can not be successful.
Online is now king. We now go online to seek most of our information and if your hair salon business isn't online you are falling behind, and it can make a difference if you wait long enough to let other Hair Stylists in your town create a salon website before you, taking customers that were seeking a hair salon.
To get ahead you need an Optimize Salon Website. There are a lot of do it yourself websites out there that previous Hair Stylist attempted to create and failed to succeed because it doesn't show up in searches when a customer searches for related local salon website content.
Why because there are many behind the seen data input needs that can increase your Hair Salon search engine website rankings. Some business thrive off this knowledge and can run a successful business without the need of a high traffic location. This same business model fits Salon Suites, Lofts, Sola, Studios, Plaza, Boutique Booth Renters owners perfectly. You can have a very successful Hair Salon business without the need to be committed to a long term high paying lease contract for owning a storefront hair salon.
Learn how a single Hair Stylist with little experience and a new license started with only making $125 a week from her previous Commission Hair Stylist then to start making $8250 a week once she hired and open up a large Storefront Hair Salon. For the full story please go to our About Us Page.
Salon Suite rental companies are popping up all over the United States with success. Their business model is to rent small private salon studios, lofts, or suites to Independent Self Employed Salon Professionals. The difference between the old traditional salon booth rental is that you get your own private salon room around the standard size of 10’x 10’ and with booth rental you just rent a booth in a traditional open bay salon.
Salon Suite companies may refer to these rooms as suites, lofts, studios, boutiques, or mini salons. No matter what they call it. It all serves the same purpose and are similar to, but some salon suite rental companies do go a step above and offer salon marketing services to their tenants.
Some salon suite rental companies even furnish their suites with salon equipment allowing the Hair Stylist, Beautician, Make-Up Artist, Esthetician, Barber, Hairdressers, Nail Technicians, Barber or Massage Therapy to start their business on day one. Suite rental prices varies on location and size of room. My estimated living in the Washington DC area is that the rooms rental price would be in the range between $225 - $400 a week depending on the salon suite company and location you choose.
I am not affiliated with any of these Salon Suite Rental companies and my information is based off Google Analytics. I will list the top five Salon Suite Companies that are disrupting the traditional salon industry with the most monthly searches base off their popularity and growth.
Online Salon Marketing and Advertising is a No Brainer for Salon Suites, Lofts, Sola and Booth Rental OwnersRead Now
The Salon Suite and Booth Rental business is Booming! More and more Hair Stylist, Hairdressers, Beauticians, Barbers, Make Up Artist, Nail Technicians, Massage Therapist, and even Estheticians are becoming self employed and are moving into Salon Suites, Studios, and Lofts all over the United States.
Companies like Salon Lofts, Sola Salon, Phenix Salon Suites, My Salon Suite and Salon Plaza that is owned by the Ratner Companies that also owns Hair Cuttery has took notice and have been starting Salon Suite businesses all over the United States. If you haven’t notice one of them yet you should soon or your town just may be too small. So feeling the trend growing and shifting in Salon Industry towards the growth of Independent Salon Owners. I decided to give my best salon marketing strategy to salon owners all over the United States.
Get a Salon Website that is optimized by an expert. This can be your business life line and main source of clientele without the need for a storefront or walk in clients. Just a website alone can take a few months to start paying off though, so proceed with the other Salon Advertising Tips to follow while getting an optimize website working for you.
Once done correct you should get free client leads generated by your optimize website. Its possible you will need to retain a webmaster because like a car your website needs to be tune up or Google will drop you so far down in rankings that the only person will find you is only the people you tell your website address to personally.
This is an example of just having a website without it being optimize. It doesn’t help very much if you manually have to tell everyone how to find your salon business and basically a lot of Website Business Owners of all kinds dreams get crushed and they fail. This is a vital piece of a business and all marketers knows an Optimize website can make a business alone without a storefront. (I can testify to that) This can become costly but done right will no doubt pay off by far what you put into it.
Sometimes the Website designer will offer the Salon Online Advertising services with your website optimization starting off slowly or not at all until Google and other search engines index your website. This is how my salon business was started and grew.
With the help of the website I generated $310,000 in sales in just 9 months within the first year in business after upgrading from a Salon Suite Rental. Without a website this would have not been possible but there were a combination of things that you will have to use that you will read later Getting a website design by an expert can cost a bit of money but overall it is a good investment.
If done right it will no doubt pay for itself many times over. A Hair Salon Optimize Website + Hair Salon Online Ads + Hair Salon Online Directory Listings can dramatically support a newly Licensed Hair Stylists starting out with no clientele working for herself starting day one paying $250 salon suite rental or more depending on the hair stylist advertising budget starting out around $100 a week with Salon Online Advertising alone.
Website with the Combination of Online Ads and Online Directories Listings is the only time I will endorse to a newly fresh out of Cosmetology School, Hair Stylist to be able to become Self Employed as a Booth or Salon Suite Renter paying around $250 - $300 a week without first establishing herself first with clientele of her own coming in.
Create Salon Online Ads that we just talked about. This is very effective. You place an Ad online selling your services. The customer or lead will come search for your services under hair salon. When that happens your Online Salon AD will appear where the Lead is able to click for more information or make a phone call to your salon in most cases to book an appointment. My recommendation is to outsource and hire an expert.
“Time is Money and Money is Time Salon Suite Pal Blog Post” and you also went to school to be a hair stylist not a Salon Marketer.
Get Listed In Salon Directories. Once you have a legitimate business location get listed in free business salon directories such as Yelp or Google Places. (This can be done yourself however Experts know the tricks of the trades to optimize this type of services for better results for your business to show up near if not the top of organically (meaning without Paying for Advertising)
Hiring an expert may help boost your business to the top in your local area, and that does matter because most consumers will start calling from the top on down not making it pass the top three salon listing in most cases.
Provide Good Customer Service and Salon Skills: Now that you might of spent some money to get the client. You now have to have the skills to do the job well with being able to provide good customer service. That means being a professional at all times.
If you can do that, then you leave your customer know better option but to come back. Once you invest in paid salon marketing or other advertising services. Your job is to retain each client. That is where the money you spent that you thought was gone forever return back into your bank account and more. This is called Return On Your Investment or (ROI).
Remember if you done your job well. That one client that may have cost you fifty dollars to obtain may be able to generated you thousands of dollars in return through out your Hair Stylist Career. Lets just say this again in a different way (hypothetically speaking) because its that much important, but very much possible.
A listing services fee of just $50 can bring back a return of $20,000 if you had a loyal client that spent $1000 a year in salon services coming to your hair salon business for the next twenty years. Wow! Now Ready for the Bonus? How many referrals you think she might of sent you? Now add the referrals twenty yearly estimated of their own spending to the to the $20,000 your have from just that one $50 loyal customer.
Now I hope you understand why it is important to invest in your salon business. Its the building foundation for most successful business. The first year a new salon business should do some heavy spending on salon advertising to then be able to coast later down the road. There is no better time to do Salon Advertising. Why wait. If you have the money use it. Waiting could cause a salon business to go out of business before they can get even get chance.
My advice. For an Independent Salon Suite Owners. The risk is low and the reward is high for any Salon Business Owner or any Business Owner of all kinds to do Online Ads, but its a No Brainer for business that will benefit on their Return on Investment (ROI) by residual income generated by clients returning over and over again for the long term with just one salon services paying back the cost of acquiring them.
The quickest and easiest way to go your salon business moving is investing in Salon Online Advertising. About $100 a week should do well. Its the best and most important investment you can make. Besides your educations no business can succeed without enough supply of customers.
The best salon business advice I had received before I got started with my Salon Suite Rental Hair Salon business I invested in that grew to a big storefront hair salon a year and half later was “You got to Promote, Promote, and Promote” from Dr. Drake CEO of Drake Places Unisex Salon Suites Maryland.
Treat every client like a thousand dollar client. You heard this saying first from Salon Suite Pal remember that. Why think this way? Because happy clients can spend $1000 or more in services each year. So if you do a great job and treat every client like a $1000 client. You just need about fifty to reach America’s House Hold average income of $ 51, 939. This can be done very easily and quickly with my above salon marketing techniques.
Ask For Referrals: Once a professional business relationship has been establish with your client, ask for referrals and award your customer when do. The icebreaker should had been broked by now. Don’t be afraid it a happy client. He or She did come back. Right?
Salon Marketing versus Salon Advertising
Salon Marketing has to do with anything that deal with person to person communication to make a salon marketing sells attempt. That means the salon marketer will have to either make a phone call or have a face to face meeting with the prospecting customer in order to sell their salon brand.
A Good Salon Marketing Example is; Handing out your hair stylist business cards to random people you meet outside your place of business. If you are the shy type or just do not like the idea of approaching people you might like salon advertising much better.
Salon Advertising is the opposite of Salon Marketing. Salon Advertising is having a service or thing advertise for you where people go by and take sight. Some good Advertising Examples are; Having your hair salon flyer posted out in public where prospecting salon customers will notice.
Another Salon Advertising Example could be your Hair Salon Website, or an Online Ad placed on Google, Yahoo, or Bing.
Something really important to take notice about the difference between Salon Marketing and Salon Advertising. Now if we were to do the Salon Marketing and the Salon Advertising ourselves you have to consider how much time it will take. Time is money, and money is time. If you want to be successful you have to know how to use it well. It takes much more time to run a Salon Marketing Campaign versus having a Website, Flyer or Online Ad work for you while you are sleeping.
You won’t stop hearing me post “Time is Money, and Money is Time”. Its the one of the key ingredients building wealth and being successful.